A .AM domain integrated with DNS on ENS serves a dual purpose:

• Web Presence: You can use the domain for a traditional website, making it accessible through standard web browsers.

• Blockchain Utility: It can function as an ENS name for crypto wallets, decentralized applications (DApps), and Web3 identities. For instance, rather than using long, complex wallet addresses, such as Ethereum’s 42 character long hexadecimal addresses, users can send cryptocurrencies to a human-readable address like “mydomain.am,” simplifying transactions and reducing errors.

The first .am domain “read.am” using Onchain DNS on ENS.  The domain can be found on ENS.app.

3. Compatibility with Decentralized Web Hosting

By using .AM domains with DNS on ENS, you can host decentralized websites via IPFS or similar networks. This makes your site resistant to censorship and server downtime, providing greater reliability compared to traditional hosting on centralized servers. It also aligns with the principles of decentralization at the core of Web3.

Learn more about  DNS on ENS by Ethereum Name Service

4. Interoperability Between Web2 and Web3

A .AM domain integrated with DNS on ENS are capable to be accessed through Web2 and Web3 platforms:

• Web Browsers: Compatible browsers like Brave, Opera, and Web3Compass are among the few that currently allow users to access decentralized websites that utilize Ethereum-based names to be searched. Google has started by making it possible to see .ETH addresses to show the address balance recently. As you can see, popular search engines are pursuing Web3 interoperability with ENS.

Post from ens.eth on X.com (Announcement of Google integrating ENS Domains into its search.)

• DApps and More: Beyond regular websites, .AM domains can be utilized in decentralized applications, offering seamless management for both traditional and blockchain-based utilities.

5. Smart Contract Integration

With ENS, .AM domains can be managed through smart contracts, unlocking unique functionalities like automated domain renewals, leasing, and even NFTs. This creates new possibilities, such as leasing subdomains or enabling programmable features that aren’t available with traditional DNS services.

Creating subdomains for Web3 platforms. For example, you own the DNS domain name “yourdomain.am” you can create the subdomain “dev.yourdomain.am” which will require name wrapping and can act personal subdomains, as NFTs. The subdomains create by the owner of the primary domain must create the smart contract that give specific controls to the owner, administrators, and users. You can find out in more detail in the helpful links below from Ethereum Name Service.

Example of “Read.am” capable of adding subdomains using Onchain DNS on ENS.

• Name Wrapping: ENS provides features like name wrapping for DNS on ENS domains, allowing for more flexible management of subdomains under your .AM domain. 

Learn more about Name Wrapping by Ethereum Name Service. and Name Wrapper Overview by ENS

6. Branding and Uniqueness

The .AM domain offers distinctive branding opportunities, especially for those in Armenia and over 100 niche industries. Integrating ENS enhances the domain’s uniqueness, allowing it to stand out in both traditional and decentralized environments.

7. Future-Proofing

As blockchain technology and Web3 ecosystems continue to evolve, having a .AM domain integrated with DNS on ENS future-proofs your online presence. It ensures you’re prepared for emerging technologies and platforms that will rely on blockchain-based identities, decentralized hosting, and more.

Conclusion

Integrating your .AM domain with DNS on ENS isn’t just about keeping up with technological trends—it’s about positioning your brand or project at the forefront of a decentralized, blockchain-driven future. Whether for security, branding, or innovation, this combination provides a versatile tool for anyone navigating the world of Web3.

*Note: Some implementations of DNS domains to ENS may require your domain registrar’s assistance and may also require expert help such as developers for Web3 applications or help from the excellent support from Ethereum Name Service for Onchain integration.

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